Good Writing. Good Thinking.
Clients
Mall at University Town Center
Detroit Tigers
Margot European Day Spa
Michigan Lottery
Michigan Dental Association
Banking
Non-profit
Corporate Videos
Web Writing
DETROIT TIGERS
When the Tigers asked the SMZ creative team to think of ways to highlight individual Tigers players, I came up with “Who’s Your Tiger?” Many talented people worked to bring this breakthrough campaign to life. Besides creating the tag line, I was delighted to write and co-produce several television ads.
Who's Your Tiger? Dmitri Young
Who's Your Tiger? Jeremy Bonderman
Who's Your Tiger? Magglio Ordoñez
Who's Your Tiger? Nook Logan
Who's Your Tiger? Placido Polanco
Who's Your Tiger? Pudge Rodriguez